PAVING THE WAY FOR SUCCESS: INTRODUCING THE NEWLY BRANDED SOUTHBAY MATRIX FC

Imperial Beach, Calif. (March 20, 2017) – The South Bay Matrix Bay Football Club reveals new club branding and new color scheme logo.

The previous burgundy color scheme will continue to form part of our AYSO Region 712 programs history through the South Bay establishment which covers Imperial Beach, South San Diego and San Ysidro.

In selecting a new rebranding, we wanted the primary focus to be on South Bay. We really wanted to embrace our community orientation and make it a focal point. We wanted to give our competitive club members and fans something that readily identifies the club as South Bay’s team.

ABOUT SOUTH BAY MATRIX FC:
The South Bay Matrix FC (SBMFC) is South Bay’s competitive soccer program that serves Imperial Beach, South San Diego and San Ysidro. South Bay formed a year after the founding members of the new AYSO Matrix FC in its inaugural 2002 season.

Established in 2003, the South Bay Matrix FC crowned themselves Presidio League Champions in their first season of competitive soccer participation. Since the early beginning South Bay has been a club to be reckoned with and has consistently won competitive/club soccer championships year in and year out from Presidio League to San Diego Developmental Academy (SDDA), to CalSouth State Cup President Finalist, Coast Soccer League (CSL) as well as several high level showcase tournaments. South Bay is also currently participating in the National Premier League (NPL), which is an invitation only prestige travel league.

The club’s new Director of Coaching, Polo Aviles, is the original founder of South Bay Matrix, and actively oversees all operations of the SBMFC. Coach Polo is dedicated to transforming the club into a first-class youth soccer organization that focuses on the player development.

For more information about our program and how to become a member of South Bay,
Contact: Polo Aviles, Director of Coaching, sbmfcpoloaviles@gmail.com, 858.336.8529