(SAN DIEGO – September 6, 2012) — Kicking off the 2012 soccer season, the Michelin Soccer Program is coming to local communities in support of youth soccer. Beginning September 8, 2012, families of AYSO Region 712 will receive certificates to be redeemed for a free, high-quality, four-ply soccer ball (official size and weight) while supplies last at San Diego Tire Pros. The certificate entitles each family to one free soccer ball from the participating tire dealer and includes an exclusive rebate for a future tire purchase.

After the 30-day program period, AYSO Region 712 (South Bay AYSO) will receive $2 on behalf of Michelin and San Diego Tire Pros for every MICHELIN® tire sold to the general public. Donations can be used to purchase items such as new soccer equipment, uniforms, and entry fees for local soccer tournaments.

“Making a difference in our community and supporting our youth is so important to us,” said Jeffrey Yasukochi of San Diego Tire Pros. “We look forward to connecting with players and families from AYSO Region 712 when they come in for their free soccer ball.”

“The nationwide Michelin Soccer Program provides a unique way for our dealers to connect with their community, while igniting the spirits of players and families committed to youth soccer, said Don Byrd, vice president of Marketing for Michelin Americas Small Tires. “It is especially rewarding to know that through the program, we are able to provide more families the opportunity to participate in the sport, while enhancing our community involvement.”

Soccer is easily the fastest growing youth sport. This fall, over 1,300 dealers and soccer leagues are partnered up with plans to donate nearly 200,000 soccer balls to youth soccer players in their local communities.

To learn more about the Michelin Soccer Program, visit http://www.michelinsoccer.com/?league_overview. To find out more about San Diego Tire Pros, contact Jeffrey Yasukochi, 619-428-8473, at 750 Dennery Rd in San Diego or visit http://www.sdtirepros.com/index.htm.

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